The Lego Company History

The Lego company was founded by Ole Kirk Christiansen, a carpenter from Billund, Denmark. His company was a struggle through the Great Depression, and he began to create wooden toys. Christiansen renamed his company “Lego,” a contraction of the Danish words leg godt, which translates to “play well.”

In 1934, Lego began using plastic bricks in its production. The first Lego sets were also marketed. The company also created a new division, Dakta, that would focus on educational products.

In the second half of the 20th Century, Lego expanded its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and in 1974 the first Lego human figures. They later evolved into the minifigure design that is still in use to this day. Lego began to create more advanced Lego Technic sets for older children.

In 1987, Lego introduced the World Cup Lego building contest for children to participate in. The event was held in Billund, and 38 children from 17 different nations participated. Lego began to create themed sets in the same year. They were seen as systems inside the system. They included Lego Space, Lego Castle and Lego Town (later renamed Lego City) as well as Lego FabuLand. Lego also went beyond its standard smiley-faced characters for the first time in https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms 1988 with a line of pirate Lego characters that came with various expressions and facial features.

In 1999, Lego shifted the way it licensed its characters from franchises. It began offering Lego versions of popular characters such as Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. This move was met with mixed reactions from critics and fans alike.