Para-kin dating ranging from fans and you will idols: a beneficial qualitative data from fans’ reasons for purchasing idol-dolls

Mission

The goal of this research is always to take a look at just how “mommy admirers” influence on the current models off parasocial relationships between admirers and you may idols also to gain deeper information on the reasons fundamental this new acquisition of idol dolls. On top of that, of the such as the knowledge and views off men idol fans, the study seeks in order to expand the fresh comprehension of enthusiast conclusion and you can boost comprehension of the fresh new motivations riding idol-toy use.

Design/methodology/method

Delivering idol-doll people while the lookup objects, this study presented textual analysis plus-depth interview to understand more about fans’ motives for purchasing idol dolls.

Conclusions

Idol doll sales was driven because of the emotional attachment, like among mother admirers exactly who seek to establish a sense of handle and continue maintaining a father or mother–child matchmaking. Simultaneously, to invest in idol dolls may serve as good disguise to possess girlfriend fans to hide the romantic ambitions regarding their idols. More over, idol dolls act as semiotic identifiers, attracting eg-oriented fans and you can putting on society identification. It must be indexed you to male idol fans, who are believed deviant on the male normative, face analysis within the women-reigned over groups, trying to find next proof authenticity.

Simple ramifications

This research promotes understanding the motivations at the rear of idol-doll commands and can assist advertisers in providing towards the emotional needs out of fans, such as for example mother fans, of the making and you can profit dolls one resonate along with their wished sense of connection.

Social effects

Because of the taking and you may targeting the positive areas of partner issues, this research results in the latest constant procedure of de–demonization and normalization off fandom. Likewise, this research plus seeks so you’re able to sign up to a comprehensive information of the fight and emotional requires of Chinese more youthful age bracket.

Originality/worthy of

This research explores the fresh new less than-investigated mother-partner group’s psychological needs and their motives of purchasing idol-dolls. It also acknowledges new line of point of views and event out-of men idol fans, taking another and you can unique advice towards the idol-doll consumption.

step one Addition

” tabindex=”0″> centered on celebrities’ looks have been marketed while the a separate function to have Chinese admirers to talk about their good love due to their beloved idols, ultimately causing the production of a new Chinese fandom people. For the Weibo (perhaps one of the most common social network networks for the Asia), the web based neighborhood having idol-doll-creators, people, and you may idol fans is now offering compiled more 460,000 supporters and that is very female-ruled. About system, it’s dejta ensam svensk kvinna quite common for fans, who may have a vast type of idol dolls, to publish adorable images and you may share their experiences inside dressing up and you may implementing makeup to their “babies.” With respect to the most recent individual declaration, among idol-doll professionals, the latest blog post-2000 generation means the highest proportion, getting 43 %, with the newest article-1995 age bracket ranking 2nd, that have a proportion in the twenty-six % (“2021 Thread Toy Players Belief Report” 2021). Thus, Age bracket Z, anyone, anyone born involving the late 90s additionally the early 2010s (Priporas mais aussi al. 2020), earnestly activates having idol-doll sales due to entertaining social media programs.

About day and age off participatory fandom and lover economy, fans’ use preferences as well as their sensed experience of idols have become victims regarding informative research. The way fans relate with a-listers could have been identified as parasocial interaction-this new nonreciprocal, imaginary telecommunications ranging from admirers and you can media personae (Liebers and Schramm 2019; Yan and you will Yang 2021). In recent years, fans definitely engaging in the newest parasocial relationships fantasize on the an almost kinship that have idols, so long as they might control, or perhaps has actually a noticeable level of effect on its idols. For the Chinese social networking, discover a pattern in which fans, particularly female, relate to by themselves as the idols’ parents, aunts, otherwise siblings. Whenever you are past studies have extensively checked out parasocial dating based on heterosexual norms and you may fans’ romantic fantasies on idols (we.e., “girlfriend/spouse admirers” out-of idols), little could have been understood on the “mommy admirers”,“Mother admirers,” relate to admirers (generally speaking women admirers) who’re co-cultivating idols/celebrities because their elder women family. They say by themselves once the mom of your idol and are also indulgent to idols, taking all of them as sweet, innocent students who want the additional care (Yan and you can Yang 2021).